Engagement Score &
Quick Insights
Understand how your engagement score is calculated, what the AI-powered Quick Insights reveal, and how the conversion funnel tracks your visitor-to-click pipeline.
What is the Engagement Score?
The Engagement Score is a 0-100 rating shown as a progress bar below your stat cards. It measures your overall page health based on views, clicks, CTR, geographic reach, and referrer diversity. The higher the score, the better your page is performing.
How It's Calculated
Each factor adds points — maximum total is 100
Views > 0
You have at least one page view
Views > 50
Growing audience — passed 50 views
Views > 200
Strong reach — over 200 views
Clicks > 0
Someone clicked on your content
Clicks > 10
Consistent engagement — 10+ clicks
CTR > 1%
Click-through rate above 1%
CTR > 5%
Excellent CTR — above 5%
2+ Countries
Visitors from multiple countries
4+ Countries
Global audience — 4+ countries
2+ Referrers
Traffic from multiple sources
0-30
Getting Started
31-65
Good Performance
66-100
Excellent
Quick Insights
Quick Insights are AI-generated tips based on your real analytics data. Up to 4 insights are shown at a time, color-coded by type: green (success), blue (info), and amber (warning/improvement).
Best Performing Day
Identifies the day with the most views in your selected period
Example: "Best day: Thursday, Mar 12 with 75 views"
Peak Traffic Hour
The hour when most visitors arrive — tells you when to post content
Example: "Peak traffic at 5 PM — post content around this time"
CTR Analysis
Evaluates your click-through rate and suggests improvements if low
Example: "CTR is 0.3% — try adding more compelling link titles"
Geographic Reach
Highlights how many countries your traffic comes from
Example: "Audience from 5 countries — your reach is global!"
Top Referrer
Shows which external source drives the most traffic
Example: "Most traffic from instagram.com (124 visits)"
Mobile Dominance
Alerts you if over 70% of visitors are on mobile
Example: "82% mobile traffic — ensure your page looks great on phones"
Conversion Funnel
View to click pipeline
The funnel shows your visitor-to-click conversion in a visual pipeline. It displays:
X.X%
Overall Conversion Rate
💡 Tip: A conversion rate above 3% is good. If yours is below 1%, try making your links more visible, adding compelling titles, or reordering your most important content to the top.