Understanding
Email Analytics
Track open rates, click rates, and engagement to optimize your email strategy and grow your audience.
1,234
Sent
456
Opened
89
Clicked
How Email Tracking Works
Every email you send through Lnkk.it is automatically tracked for opens and clicks:
Open Tracking
A tiny invisible 1x1 pixel is embedded in each email. When a subscriber opens the email and loads images, the pixel fires and records the open.
Click Tracking
Every link in your email is wrapped with a tracking URL. When a subscriber clicks, we record the click and redirect them to the original destination.
Key Metrics Explained
Understand what each metric means and how to improve it
Sent Count
Total number of emails successfully delivered to subscribers.
Benchmarks
Should equal your subscriber count minus bounces
If sent count is lower than expected, check for invalid email addresses in your list.
How to Improve Your Metrics
Actionable tips to boost engagement
Write irresistible subject lines
Use curiosity, urgency, or personalization. Keep under 50 characters.
Optimize send time
Test different days and times. Tuesday-Thursday 10am-2pm typically performs best.
Segment your audience
Send targeted content to specific groups for higher relevance and engagement.
Mobile-first design
60%+ of emails are read on mobile. Always preview on small screens.
Clean your list regularly
Remove inactive subscribers to maintain high deliverability and open rates.
A/B test everything
Test subject lines, send times, CTA buttons, and content length.
Important Note About Open Tracking
Open tracking relies on image loading. Some email clients (like Apple Mail with Mail Privacy Protection) may pre-load images, artificially inflating open rates. Others may block images entirely, causing undercounting. Click tracking is generally more reliable as a measure of true engagement.
Check your analytics
See how your emails are performing and find opportunities to improve.
View Analytics